Reputation Management

Because in today's market, reputation isn't optional - it's a strategy.

Today’s customers rely on reviews to decide where to eat, who to hire, and which business to trust. A well-managed online reputation doesn’t just build credibility—it drives conversions, influences search visibility, and gives your business a competitive edge. While it takes consistency and strategy, the long-term impact is invaluable.

As a business owner, your time is valuable.

We help you stay on top of reviews, feedback, and customer sentiment—so your reputation remains strong and your focus stays where it belongs: delivering an exceptional experience.

respond to online reviews

responding to reviews in a timely manner can help change a customer's perception of a business and influence visibility + conversion

While every business's Reputation Management journey with us may look a bit different, you can expect it to follow a similar blueprint.

Phase 1: Setup & Strategy

1. Reputation Audit & Sentiment Analysis

2. Profile Optimization Across Key Review Platforms

3. Review Response Protocol Setup

Phase 2: Growth & Guidance

4. Hands-on Review Monitoring & Response

5. Sentiment Tracking & Monthly Insights

6. Ongoing Strategy Refinement

Rep. Mgmt. Frequently Asked Questions

There are many reasons why a business should respond to reviews.

Builds Trust: Shows you care about customer feedback. Businesses acknowledging feedback gives customers confidence the businesses' commitment to delivering quality service or product.
Improves Relationships: Strengthens customer loyalty. Acknowledging customer feedback by thanking them for their businesses encourages brand loyalty and repeat business.
Boosts Reputation: Enhances your online presence. Reviews are content and are used by Google to determine whether your business is a relevant search result.
Shows Transparency: Demonstrates openness to feedback. Businesses cannot satisfy every customer as much as they try but responding shows customers they care about their experience and their desire to improve.
Helps SEO: Improves search engine ranking. When you respond to reviews, Google sees this behavior as engagement and engagement between the business and customers is a contributing factor to your listing's credibility and impacts visibility.

Engaging with reviews helps maintain a positive image and fosters a loyal customer base.

No, Google does not allow businesses to select which reviews get posted. With that said, not all reviews get posted stay posted if they violate Google's content guidelines. To review Google's guidelines, please click here. While every business does its best to satisfy the customers, it is unrealistic to expect every customer would be satisfied and receiving some negative reviews is simply the expectation of operating a business. Therefore, it is important for businesses to understand why the negative review was left and use it as an opportunity for improvement rather than shutting down or filtering away the negative reviews that are valuable to the businesses' growth.

Responding to reviews brings many benefits to the business and these benefits can contribute to its competitiveness for more business. When you respond to the reviews appropriately, it helps build the business's reputation and trust. Additionally, the act of responding to reviews is engagement that Google takes into consideration for ranking and visibility.

As a generate rule of thumb, responding to reviews cannot hurt you but not responding to reviews will not benefit you in any way.

Regardless of which plan fits your business most, 100% of your negative reviews and 50-75% of your positive reviews will be responded to. We want to address all negative reviews to ensure customers understand we care and are listening to their concerns so products and services can improve. Positive reviews will be responded to selectively depending on content shared. Because positive reviews are feedback on a positive experience, they generally require less attention compared to negative reviews that may be more influential. Responding to all reviews will eventually reach the point of diminishing return where the return on time spent on responding to reviews is less than time spent on executing strategies to generate more sales. Therefore, it is important to allocate strategically on review responses.

Unfortunately, unless the username is a name that suggests he/she may have been a customer, this is a challenge, depending on the review website. For Google, the username may not appear to be an actual name, which makes it challenging to verify whether the reviewer is an actual customer. If the review does not violate Google's review guidelines and describes an experience with the business, Google generally considers it a legitimate review. Every review website has different guidelines and ability to verify will vary.