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Local Search Engine Optimization

Local SEO - softbase background.png

Traditional SEO won’t take you far when your customers are searching locally.

To stand out in location-based searches, your business needs a specialized approach—one that aligns with how people today search for products and services near them. Our expertise lies in Local SEO strategies designed to elevate your visibility where it counts most: within your community and in front of high-intent customers.

Your time is valuable—let us handle the details.
As a business owner, you wear many hats. We ensure your business information is accurate and consistent across the web, so customers can easily find you—allowing you to focus on what matters most: delivering exceptional service.

manage & optimize local listings

manage business data to ensure your customers can find you and optimize to increase visibility ​

While every business's local SEO journey with us may look a bit different, you can expect it to follow a similar blueprint.

Phase 1: Setup & Strategy

1. Discovery & Audit

2. Profile / Listing Optimization

3. Foundational Network & Local Presence

Phase 2: Growth & Guidance

4. Ongoing Optimization & Content Support

5. Performance Monitoring & Reporting

6. Strategic check-ins & Adjustments

  • Why is local SEO important for my business?
    Local SEO boosts your visibility in local searches, attracting local customers. There is a lot of competition and it is important that your business is showing up when potential customers are searching for your products and services in your area. Updating and optimizing your Google Business Profile, local listings, and website will give your business a strong foundation to build on. These efforts enhance credibility, leading to more sales and growth.
  • What sites do you manage for local SEO?
    Our focus is on the sites where your customers are and they are Google, Apple Maps, Bing. We ensure you are listed and listing is optimized there, plus other local listings that are important to your business' authority and presence within your respective industry.
  • Other SEO agencies guarantee top placement in search results. Can you do that?
    No, and no experienced SEO specialist or strategist would ever guarantee top place for organic and local SEO. Search Engine Optimization is the practice of optimizing your business's digital presence and how search results vary depending on the user's location, search result, behavior, etc. Additionally, changes in Google's algorithm may have an impact on search results, thus top placement cannot be guaranteed but is achievable when presence is optimized.
  • I see my business is showing up just fine, why would I want to focus on this?
    When you are not actively focused on your local SEO, any traction your competition gains can affect your business. Because local SEO is all about search results locally, for example, "chinese restaurant near me" or "sushi near me", if you are not keeping up with managing your Google Business Profile or other local listings, your competition may have greater visibility than you, thus a greater chance of earning the business that otherwise would be yours. Local SEO is not a one-time effort but an ongoing effort that is critical to your business's growth.
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